Affiliate Program — "New Salon Partners"

## Summary

Implement an affiliate/referral program that turns paying customers into a scalable growth channel. The program — called "New Salon Partners" — lets any paying customer earn 20% recurring commissions for 12 months on referred subscriptions, with partner perks and milestone rewards.

## Program Structure

**Eligibility:** Any paying customer (Basic, Premium, Pro, or Pro Lifetime) with at least one active subscription. No application process — auto-eligible.

**Commission Model: 20% Recurring for 12 Months**

| Detail | Value |

|---|---|

| Rate | 20% of referred customer's subscription revenue |

| Type | Recurring — pays on every successful renewal |

| Duration | 12 months from referred customer's first payment |

| Cookie window | 90 days |

| Attribution | Last-click with referral code override |

**Revenue per Referral:**

| Referred Tier | Monthly Commission | Total over 12 months |

|---|---|---|

| Basic (€10/mo) | €2/mo | €24 |

| Premium (€20/mo) | €4/mo | €48 |

| Pro (€40/mo) | €8/mo | €96 |

| Pro Lifetime (€399-499) | €79.80-99.80 (one-time) | €79.80-99.80 |

**Payouts:** €25 minimum threshold, monthly on the 15th. Options: PayPal, bank transfer, or account credit.

**Tier Bonuses:** Pro/Pro Lifetime affiliates get 25% commission instead of 20%.

## Partner Perks

| Perk | Requirement |

|---|---|

| Partner badge on profile | Any paid tier |

| Referral dashboard | Any paid tier |

| Early access to features | 5+ referrals |

| Partner directory listing | 10+ referrals |

| Priority support | 10+ referrals |

| Annual partner spotlight | Top 10 partners |

## Milestone Rewards

| Milestone | Reward |

|---|---|

| First referral | Welcome Partner email + badge |

| 5 paying referrals | 1 month free on current tier |

| 10 paying referrals | Lifetime "Founding Partner" badge + directory listing |

| 25 paying referrals | Free upgrade to next tier for 6 months |

| 50 paying referrals | Pro Lifetime granted |

## Implementation Plan

### Phase 1: Launch with Rewardful (Pre-Launch → Launch Day)

- Sign up for Rewardful ($49/mo), connect Stripe, configure 20%/12mo/90-day

- Add Rewardful tracking script + Stripe checkout metadata integration

- Update `/{username}/settings/invite` with referral link and basic stats

- Create `/partners` landing page

### Phase 2: Custom Build (when 50+ active affiliates)

- Full custom solution with Supabase tables (`affiliates`, `referral_conversions`, `affiliate_payouts`, `referral_clicks`)

- Integrated dashboard in settings, partner badges, milestone automation

- Stripe webhook integration for automatic commission tracking

## Revenue Impact (Conservative Estimate, Year 1)

- 20 active affiliates × 3 referrals each = 60 new paying customers

- Annual revenue from referrals: €10,800

- Commission cost: €2,160 + €540 (Rewardful)

- **Net revenue gain: €8,100**

## Competitor Comparison

| Platform | Commission | Type | Cookie |

|---|---|---|---|

| Squarespace | $100-200 | One-time | 30 days |

| Wix | $100 | One-time | 30 days |

| Webflow | 50% | Recurring, 12 months | 90 days |

| **New Salon** | 20% | Recurring, 12 months | 90 days |

*Full spec: `new-salon-app/docs/ongoing/AFFILIATE-PROGRAM-PLAN.md`*